REWE Group Leverages Mojix For RTI Management

The Third Largest European Retailer Expands its Roll-Out of Mojix Passive RFID

LOS ANGELES − June 20, 2012 − Mojix® Inc., the leading provider of wide-area passive RFID technology, today announced that REWE Group, the third largest retail group in Europe, has expanded its Mojix STAR implementation to more than 15 REWE Distribution Centers in Germany. Mojix provides REWE with the industry's only wide-area passive radio frequency identification (RFID) reader infrastructure, allowing REWE to have ubiquitous real-time visibility on its returnable transport items (RTIs) into its supply chain.

REWE initially integrated Mojix's passive real time-location system (RTLS) to optimize their pool of returnable transport assets. Mojix's STAR technology was deployed to track RTI movements-specifically frozen food containers-at distribution centers. The STAR system enables REWE to track each container individually and determine when and where every single RTI appears, significantly improving its overall management process.

Since the first pilot in 2009, REWE has increased its deployment of Mojix to include most of the REWE Market Distribution Centers.

"As one of the fastest growing retail groups in Europe, it is imperative for us to invest in a RFID system that provides us with real-time data along the entire supply chain for us to maximize efficiencies in the flow of RTI's between our distribution centers and stores," said Matthias Bär, manager of REWE's Logistic Group. "The Mojix system provides us with deep visibility into which RTI's are returning from the REWE stores to the distribution centers, allowing us to better manage this flow. Mojix also helps us minimize buffer storage, reduce purchase of new RTI's and increase accountability of various parties within the supply chain for product loss."

The Mojix STAR system is a wide area, passive RFID reader infrastructure, that's empowering the industry by providing the benefits of active RFID functionality with passive RFID economics. Built on deep space communication technology, the STAR product family is designed to scale across enterprise-wide supply chain locations with significant impact on an organization's operational efficiency and bottom-line profit and loss. The Mojix STAR system is the only system in the world capable of locating passive RFID sensors in large spaces (one STAR receiver can cover over 20,000 square meters, and read a RFID tag from 200 meters).

"We are pleased that the REWE Group is increasing its roll-out of our wide-area passive STAR technology," said Dr. Ramin Sadr, CEO of Mojix. "Where prior processes in the retail space required bar-code scanning of each single transport asset, Mojix provides ‘hands free RFID’ inventory management and location-based services. Our customers benefit from the large area coverage associated with expensive battery-operated active tag readers, but with the low-cost of passive tags."

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About Mojix

Mojix is the leading technology provider for wide-area RFID networks with unique passive RTLS capabilities enabling organizations to have ubiquitous visibility of any object, item, case, product or asset in their supply chain. Providing the only wide-area passive RFID reader on the market, Mojix locates tags across large physical areas to significantly improve an organization's ability to manage its production and logistical processes at a lower TCO. Unlike conventional passive RFID systems that are limited in coverage area, read range or active RFID systems that require costly battery-operated sensors, Mojix offers the best of both worlds: active RFID capabilities at passive RFID economics.

The Mojix STAR (Space Time Array Reader) system moves beyond conventional passive RFID offerings to enable economical, large-scale and high-volume RFID deployment. Founded in 2004 by former JPL/NASA scientists, Mojix is an international, privately held company headquartered in Los Angeles, California. For more information, visit

Mojix, Mojix STAR, Mojix eNode, Mojix eGroup, Mojix eLocation are registered trademarks of Mojix Inc.

About REWE Group

The cooperative REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2011, the company generated a total external turnover in excess of 48 billion euros. The REWE Group, founded in 1927, operates around 15,700 stores with 323,000 employees in 13 European countries. In 2011, around 222,000 employees generated turnover totalling 35 billion euros in over 11,000 stores in Germany.

The sales lines include REWE, REWE CENTER, REWE CITY, toom and BILLA supermarkets and consumer stores, the discounter PENNY, the toom DIY stores and B1 Discount DIY stores as well as ProMarkt consumer electronic stores. Travel and Tourism includes the tour operators ITS, Jahn Reisen and Tjaereborg plus Dertour, Meier's Weltreisen and ADAC Reisen and the business travel division FCm Travel Solutions and about 2,100 travel agencies (e.g. Atlas Reisen, DER Reisebüro, DERPART).

Media Contact:

Scott Lechner
Kulesa Faul for Mojix